APE Grupo positions The Perfect Mix Experience, its own in-house trade event, as a benchmark platform bringing together ceramics, architecture and design at its showroom in Castellón. Now in its third edition, the initiative strengthens its format with an expanded programme and reinforces the company’s role as an active contributor to the city’s cultural and creative agenda, in a context of change within the international trade fair calendar.
The Perfect Mix Experience serves as a meeting point for professionals, specifiers and design enthusiasts, showcasing the latest collections developed by APE Grupo. These new proposals expand and evolve existing ranges, many of which were previously unveiled at Cersaie, the international trade fair held in Bologna, and are presented here in a comprehensive format.
The event attracts professionals from APE Grupo’s key markets, with a strong presence of visitors from Spain, France and Germany, as well as the United States, underlining its international outlook and consolidating its position as an alternative to the traditional trade fair model.
Beyond the product showcase, The Perfect Mix Experience features a programme of public-facing activities designed as spaces for learning, experimentation and reflection on design and architecture. The agenda combines creative workshops and professional talks, reinforcing the cultural dimension of the event and its connection with the city of Castellón.
Among the highlights is the workshop “Colour, Form and Matter”, led by the creative duo Amiguis, which offers an abstract and contemporary approach to floral art. The session explores flowers as material and system, examining their conceptual potential in relation to space, composition and current trends in design and architecture.
The programme also includes Design Day, curated by Diariodesign under the theme “Care, Transform and Inspire”. The event focuses on the role of architecture and design in improving the spaces we inhabit. Speakers include Juan Francisco Fuentes-Lojo, Director of Diariodesign; Diego Abellán and Inma Jiménez, founding architects of ABEZ; and Pepa Casado D’Amato, founder of Futurea.
The agenda is completed by the workshop “Create a Pattern”, led by Bonavista, a practical session centred on developing prints using traditional techniques such as watercolour and gouache, later translated into digital patterns for applications in ceramics, textiles and wallpaper.
With The Perfect Mix Experience, APE Grupo strengthens its commitment to a distinctive format that moves beyond the traditional exhibition model and positions the company as a stable platform for dialogue between industry, design and architecture.
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