THE PERFECT MIX by APE Grupo

In this space we create valuable content together with transformative people from different areas of society that help us learn new things. With this series of interviews, we would like to contribute with experiences, knowledge and different points of view regarding the reality that surrounds us.

‘The Perfect Mix’ is a project of APE Group that puts into effect a genuine idea with which we identify ourselves: together we are more than the sum of our parts. We will discover, through well-known sportspeople, chefs, artists, architects, designers… the values that move them, that have made them grow professionally and that make them different. Values they share with the ceramics industry. This is where ‘The Perfect Mix’ begins.

THE MANAGEMENT OF EMOTIONS

Pepe Vendrell, coach of tennis player Roberto Bautista, world number 11, and captain of Spain in the ATP Cup 2021, reveals in this interview the hardest side of the professional athlete and how coaches must be managers of emotions in a sport where the line between success and failure is very thin.
In addition, he talks about the business vision that a tennis player must have to invest in improvements, staff, equipment and tools that allow him to make a quality leap in his level of play and, consequently, in his results.

CREATIVITY IN THE KITCHEN

He started from the ground up, in a humble restaurant in Madrid, but his perseverance and dedication to improve and learn every day have taken him to the top, to get a Michelin Star for his restaurant in Benicarló (Castellón, Spain). The chef Raúl Resino tells us about his beginnings, his love for the sea and his passion for traditional dishes that he rescues to give them, with new techniques, a second chance.

THOUGHTFUL ARCHITECTURE

Luigi Romanelli (Rovereto di Trento, Italy, 1960) was graduated in Architecture at the IUAV in Venice, where he was taught by highly renowned lecturers such as Aldo Rossi. Working out of his studio in the heart of the Italian tile industry in Sassuolo, he has undertaken architectural projects across the world. We talked with him about the role of architecture currently and the challenges that this discipline faces.

THE POWER OF DESIGN

Casa Decor is a platform for design, trends and lifestyle that takes place in Madrid (Spain). With its director, Alicia García, we think about the evolution of interior design in Spain and the irruption of young talent. We go into an exciting, creative and inspiring project.

THE FORMULA OF SUCCESS

Family businesses are the engine of our economy. They represent 85% of all Spanish companies and employ more than 13.9 million people. Get to know APE Grupo´s success story; a company with more than 25 years of experience and presence in more than 120 countries around the world.