26 September, 2022

APE Grupo celebrates its 30 years at Cersaie

APE Grupo at Cersaie.

The history that is shared is not forgotten. Under this premise, APE Grupo will be at Cersaie to present its new products, but also its successful business trajectory now that it is immersed in its 30th anniversary celebrations. And the company from Castellón has a lot to tell.

After a fair, the 2021, at half throttle, and the cancellation of the 2020 edition, APE Grupo is back and better. The main attraction of APE Grupo’s stand is its ceramics, through design collections. Products worked down to the last detail and with technology and innovation as flagship.

In the reception area of the stand, some of the sets from the series that can be found inside stand out. And this is no coincidence: the sets are a hallmark of APE Grupo, a product that has allowed it to carve the path of differentiation.

The company from Castellón is presenting in Bologna more than 25 novelties between APE, Carmen and XLINING. These three brands cover different inspirations: imposing marbles, such as Magallanes, Agate or Icaro; stones such as Ceppo or Hijau, Vaytan e Himalayas, created, these last three, for swimming pools and exteriors; cements, among which AMA, a signature collection designed by the Italian architect Luigi Romanelli, and Raw, a series with the characteristic seal of APE Grupo stand out. We can also find inspirations in metal, such as Britannic, cottos, with Fayenza as the main protagonist, and chromatic collections, among which Mambo stands out.

In addition, the latest brand to join the APE Grupo family, XLINING, has an exclusive area to showcase the latest innovations in large format. This has made it possible to go beyond the classic ceramic applications to increase its uses in ventilated and cladded facades, kitchen countertops, bathroom countertops and furniture, among others.

And from large format, to Carmen ceramics, a brand through which APE Grupo recovers classics from the history of Mediterranean tiles. Such as bricks, hydraulic tiles, hexagons, scales, majolica, cottos… Carmen has its own space at Cersaie to discover timeless classics with a strong decorative component.

As for the APE brand, the group’s flagship brand, it shows from the ceramic classics to the latest trends in the sector. It does it through a wide variety of formats, collections and finishes, with series such as Augustus, Medicea, Mirrors, Gold Hard, Hoss or Zuhause.

Cersaie is presented as an opportunity to recover the normality of international fairs. The ideal moment to reconnect with customers and, above all, to launch all the new products on which the tile company has been working in recent months. Thus, the history of APE Grupo will write a new page to remember in future anniversaries.

Beyond ceramics

In a stand that recovers the design as the protagonist, the ceramic company makes a nod at Cersaie to its 30th anniversary. Inside its exhibition space, a four-meter wall full of envelopes stands out. In them, visitors have to leave a word to share it with the rest and, in this way, it will never be forgotten.

In addition, on this same wall there is a QR to access a website that the tile company has created for the occasion and that tells, in a very visual way and through a sensitive experience, the most important milestones of its 30 years, since April 1992, when it was established as a company by its founders, José Pellicer y María Luisa Chenoll.

Another corner to visit is the area of the trend report ‘The New Habitat 23-24: how the spaces we inhabit are changing’, where visitors can learn about the main conclusions of the study, i.e. the impact of interior design in homes, hotels, offices and stores.

This report was presented at Casa Decor (Madrid) and at the World Design Capital Valencia 2022; now it travels to Bologna to make known at Cersaie.