26 October, 2020
APE Grupo presents Red House, a unique virtual architectural space that will open its doors on November 9, the same day that Cersaie was to be celebrated. Red House, a digital project in collaboration with Italian architect Luigi Romanelli, proposes a journey through architecture and interior design from around the world. The aim is to show the most recent products of the company from Castellon.
This virtual experience will allow you to make a journey without moving from home through a space that discovers new ways of using and understanding ceramics. Walls, floors, swimming pools, terraces, kitchens, bathrooms, bedrooms… will come to life to explore the latest trends in design, interior design and architecture.
This project was born as a result of the cancellation of Cersaie, but will be open and constantly improving. Thus, it will be updated and will incorporate the new products that APE Grupo is already developing for the next months.
This new project starts from a central house: a space of inspiration that, more than a virtual visit, is a cultural proposal through architecture. The digital experience is completed with two more houses, where the collections that the company was going to exhibit in Cersaie are shown.
In this sense, APE Grupo presents more than 10 collections, among which the two author’s series stand out: Argillae, by Luigi Romanelli, and Fado, by the American designer Sylvie Atanasio.
Quattro Stagioni is another series that will be shown at Red House. It is made up of four single-colored marbles, with a decoration formed by different exotic marbles. J’Adore, Dedalus, Explosion Blue or Amazonite stand out.
In addition, the Triana wood collection shines. One of its characteristics is the rocker technique that has been used. This system combines a digital application with a glaze, to get a subtle effect of relief.
Downtown and the Three D series, by Carmen brand, the stones Trani and Burlington or Deep Blue, a series designed exclusively for swimming pools, will also be available at Red House. The virtual architectural space of APE Grupo will be accessible from November 9 on the website.