{"id":8262,"date":"2022-06-28T04:40:18","date_gmt":"2022-06-28T04:40:18","guid":{"rendered":"https:\/\/www.apegrupo.com\/?p=8262"},"modified":"2022-08-05T11:11:44","modified_gmt":"2022-08-05T11:11:44","slug":"ape-grupo-au-world-design-capital-valencia-2022","status":"publish","type":"post","link":"https:\/\/www.apegrupo.com\/fr\/ape-grupo-au-world-design-capital-valencia-2022\/","title":{"rendered":"APE Grupo, au World Design Capital Valencia 2022"},"content":{"rendered":"

Valence se tourne vers l’avenir du design, et ce \u00e0 travers l’\u00e9tude \u00ab\u00a0The New Habitat 23-24\u00a0: ainsi changent les espaces que nous habitons<\/a>\u00a0\u00bb. Cette initiative, lanc\u00e9e par APE\u00a0Grupo en collaboration avec Futurea, World Design Capital Valencia 2022, CDICV et Casa\u00a0Decor, analyse les tendances en mati\u00e8re d’architecture et de design d’int\u00e9rieur de logements, h\u00f4tels, bureaux et commerces.<\/p>\n

En connaissance des r\u00e9sultats du rapport, l’\u00c0gora\u00a0Valencia a accueilli un forum de discussion int\u00e9ressant sur l’avenir des espaces que nous habitons, avec la pr\u00e9sence de grands noms de l’architecture et du design d’int\u00e9rieur.<\/p>\n

La premi\u00e8re table de dialogue, une monographie sur le logement, a dans ce sens accueilli la participation du prestigieux architecte valencien Ram\u00f3n Esteve<\/a>, ainsi que d’Erico Navazo<\/a>, Carmen Baselga<\/a>, Borja Garc\u00eda<\/a> et Paula Rosales<\/a>. Le deuxi\u00e8me d\u00e9bat, ax\u00e9 sur les espaces publics (h\u00f4tels, bureaux et commerces), a r\u00e9uni Rosa Colet<\/a>, Ana Ram\u00f3n<\/a>, Alfonso Merry del Val<\/a>, Miguel Lozano<\/a> et Paula Aloy<\/a>.<\/p>\n

En ce qui concerne le logement, la r\u00e9flexion s’est port\u00e9e sur des concepts qui ont \u00e9merg\u00e9 au cours des deux derni\u00e8res ann\u00e9es tels que la construction destin\u00e9e \u00e0 la location, le coliving, le coworking ou les coop\u00e9ratives. \u00c0 cet \u00e9gard, Ram\u00f3n Esteve a soulign\u00e9 que l\u2019acheteur r\u00e9sidentiel est encore \u00ab\u00a0tr\u00e8s conservateur\u00a0\u00bb et qu\u2019il est \u00ab\u00a0r\u00e9ticent lorsqu\u2019il s\u2019agit d\u2019introduire de nouvelles formules\u00a0\u00bb.<\/p>\n

Cependant, l\u2019architecte prim\u00e9 a reconnu que les nouvelles g\u00e9n\u00e9rations \u00ab\u00a0accordent plus de valeur \u00e0 l\u2019exp\u00e9rience qu\u2019\u00e0 la possession\u00a0\u00bb. Cette r\u00e9alit\u00e9, motiv\u00e9e par les prix \u00e9lev\u00e9s et la faible offre, \u00ab\u00a0a conduit \u00e0 l\u2019\u00e9mergence de nouveaux mod\u00e8les tr\u00e8s int\u00e9ressants dans lesquels, avec les m\u00eames ressources, beaucoup plus de gens peuvent \u00eatre heureux\u00a0\u00bb.<\/p>\n

En ce qui concerne la durabilit\u00e9, Paula Rosales, forte de sa longue carri\u00e8re \u00e0 Madrid et \u00e0 New\u00a0York, a soulign\u00e9 que \u00ab\u00a0tout le monde arbore le drapeau de la durabilit\u00e9, mais l\u2019important est que nous soyons en mesure de mieux mesurer l\u2019impact et de le transf\u00e9rer dans le domaine de la sant\u00e9\u00a0\u00bb.<\/p>\n

Ram\u00f3n Esteve a fait valoir qu\u2019un changement culturel profond \u00e9tait n\u00e9cessaire et que, pour qu\u2019il soit vraiment efficace, \u00ab\u00a0la durabilit\u00e9 devrait devenir la norme et les institutions devraient la mat\u00e9rialiser par la r\u00e9glementation\u00a0\u00bb.<\/p>\n

\u00c0 ce sujet, selon Erico Navazo, l\u2019un des 100\u00a0architectes d\u2019int\u00e9rieur les plus influents d\u2019Europe pour le magazine AD, le chemin \u00e0 parcourir est long et le plus durable reste de \u00ab\u00a0ne pas consommer, chose tr\u00e8s difficile dans une soci\u00e9t\u00e9 comme la n\u00f4tre, nous devons donc, au moins, promouvoir une consommation \u00e9thique\u00a0\u00bb.<\/p>\n

Espaces publics<\/strong><\/h3>\n

La deuxi\u00e8me table de dialogue a abord\u00e9 le changement du mod\u00e8le h\u00f4telier qui, suite \u00e0 la pand\u00e9mie, conna\u00eet une profonde transformation. L\u2019architecte d\u2019int\u00e9rieur catalane Rosa Colet a soulign\u00e9 que les h\u00f4tels devraient \u00eatre plus proches des villes et \u00eatre pr\u00e9curseurs de leur vie sociale\u00a0: \u00ab\u00a0L\u2019h\u00f4tel ne devrait pas vivre dos \u00e0 la ville\u00a0: il doit repenser son r\u00f4le et l\u2019utilisation de ses espaces pour int\u00e9grer des espaces de travail ou accueillir d\u2019autres entreprises.\u00a0\u00bb.<\/p>\n

Alfonso Merry del Val, laur\u00e9at du prix du meilleur h\u00f4tel d\u2019Europe de moins de 50\u00a0chambres, a mis en avant l\u2019hybridation et la flexibilit\u00e9 comme des aspects d\u00e9terminants du nouveau mod\u00e8le h\u00f4telier\u00a0: \u00ab\u00a0L\u2019une des tendances dominantes est de transf\u00e9rer l\u2019exp\u00e9rience de vente \u00e0 d\u2019autres domaines, afin que le client continue de percevoir l\u2019essence de la marque, les valeurs qu\u2019il transmet et auxquelles il s\u2019identifie, mais dans un sc\u00e9nario diff\u00e9rent.\u00a0\u00bb.<\/p>\n

Concernant la transformation des bureaux, Carmen Baselga, doyenne du CDICV entre 2006 et 2012, a not\u00e9 que, malgr\u00e9 la tendance \u00e0 l\u2019hybridation entre le logement et le lieu de travail, \u00ab\u00a0chacun doit continuer \u00e0 exister en tant que tel. M\u00eame s\u2019il est vrai qu’\u00e0 la suite de la pand\u00e9mie, les fronti\u00e8res entre les deux espaces ont \u00e9t\u00e9 dilu\u00e9es et que les bureaux ont quelque chose de domestique et vice versa.\u00a0\u00bb.<\/p>\n

Dans le domaine du commerce, Miguel Lozano, sp\u00e9cialiste du d\u00e9veloppement de projets de design d\u2019int\u00e9rieur commercial et d\u2019architecture exp\u00e9rientielle, a signal\u00e9 que le commerce traditionnel doit am\u00e9liorer des aspects tels que le temps et la logistique et que ces autres environnements virtuels se r\u00e9solvent de mani\u00e8re tr\u00e8s satisfaisante. En outre, il a ajout\u00e9 que, dans la recherche de diff\u00e9renciation par le magasin physique, \u00ab\u00a0le design joue un r\u00f4le majeur et l\u2019un des \u00e9l\u00e9ments de diff\u00e9renciation demand\u00e9s est la connexion de la sph\u00e8re num\u00e9rique avec l\u2019\u00e9tablissement\u00a0\u00bb.<\/p>\n

\u00c9tude de tendances<\/strong><\/h3>\n

Enfin, Jos\u00e9 Miguel Pellicer, PDG d’APE\u00a0Grupo, a soulign\u00e9 l’engagement de la soci\u00e9t\u00e9 de carrelage \u00e0 aller au-del\u00e0 de la cr\u00e9ation de produits c\u00e9ramiques\u00a0: \u00ab\u00a0Nous aimons r\u00e9fl\u00e9chir et faire de la recherche pour proposer des solutions qui am\u00e9liorent le quotidien des gens. De cet exercice r\u00e9sulte l\u2019\u00e9tude de tendance \u00ab\u00a0The New Habitat 23-24\u00a0\u00bb, dans laquelle nous analysons l\u2019impact de la pand\u00e9mie sur les logements, les h\u00f4tels, les bureaux et les commerces\u00a0; c\u2019est-\u00e0-dire sur les espaces que nous habitons.\u00a0\u00bb.<\/p>\n

Ce projet a d\u00e9but\u00e9 en 2021 avec la premi\u00e8re \u00e9dition de l\u2019\u00e9tude : \u00ab The New Habitat : les espaces que nous habitons dans la r\u00e9alit\u00e9 post-pand\u00e9mique \u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"

Valence se tourne vers l’avenir du design, et ce \u00e0 travers l’\u00e9tude \u00ab\u00a0The New Habitat 23-24\u00a0: ainsi changent les espaces que nous habitons\u00a0\u00bb. Cette initiative, lanc\u00e9e par APE\u00a0Grupo en collaboration avec Futurea, World Design Capital Valencia 2022, CDICV et Casa\u00a0Decor, analyse les tendances en mati\u00e8re d’architecture et de design d’int\u00e9rieur de logements, h\u00f4tels, bureaux et […]<\/p>\n","protected":false},"author":3,"featured_media":8102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-8262","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","web-ape","web-carmen","web-xlining-en"],"acf":[],"yoast_head":"\nAPE Grupo, au World Design Capital Valencia 2022 - APE GRUPO<\/title>\n<meta name=\"description\" content=\"L'entreprise de c\u00e9ramique pr\u00e9sente son \u00e9tude de tendances "The New Habitat 23-24 : how the spaces we live in are changing" \u00e0 \u00c0gora Val\u00e8ncia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APE Grupo, au World Design Capital Valencia 2022 - 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