{"id":4122,"date":"2020-02-13T15:01:43","date_gmt":"2020-02-13T15:01:43","guid":{"rendered":"http:\/\/www.apegrupo.com\/?p=4122"},"modified":"2020-02-13T15:01:43","modified_gmt":"2020-02-13T15:01:43","slug":"ape-eveille-sens-ceramique","status":"publish","type":"post","link":"https:\/\/www.apegrupo.com\/fr\/ape-eveille-sens-ceramique\/","title":{"rendered":"APE Grupo \u00e9veille les sens de la c\u00e9ramique"},"content":{"rendered":"

La c\u00e9ramique s\u2019observe et se touche, mais \u00e0 pr\u00e9sent, elle se sent, s\u2019\u00e9coute et se savoure. APE Grupo est parvenu \u00e0 \u00e9veiller tous les sens avec une mise en sc\u00e8ne originale des nouvelles collections pr\u00e9sent\u00e9e \u00e0 Cevisama avec le stand #6Senses. Elle l\u2019a r\u00e9alis\u00e9e en combinant le produit avec diff\u00e9rents \u00e9l\u00e9ments qui stimulent la vue, le toucher, l\u2019odorat, le go\u00fbt, l\u2019ou\u00efe et l\u2019intuition consid\u00e9r\u00e9e comme le sixi\u00e8me sens.<\/p>\n

Visiter l\u2019espace de la marque de Castell\u00f3n est une exp\u00e9rience unique depuis l\u2019entr\u00e9e, illustr\u00e9e par la d\u00e9coration exotique de la s\u00e9rie Silk, parmi les quetzals et les monsteras, et par un parfum \u00e0 la fleur d\u2019oranger, ic\u00f4ne de la r\u00e9gion des azulejos, des notes de p\u00eache et des touches de vanille \u00e9veillant le sens de l\u2019odorat.<\/p>\n

Le sens de la vue est pr\u00e9sent dans tous les recoins du stand car la c\u00e9ramique, finalement, suscite la contemplation, comme dans les s\u00e9ries Contemporary et Apalache avec leur vaste gamme de couleurs et les \u00e9clats hypnotiques des veines de Mare di Sabia. \u00c0 cela s\u2019ajoute la diversit\u00e9 des finitions (mat, brillant, poli, satin\u00e9, bross\u00e9 ou naturel) et les diff\u00e9rents formats qui vont des plaques de Wabi Sabi ou Alpi Green de 120×260 aux pi\u00e8ces les plus petites de 5×15 de The Hamptons<\/a>.<\/p>\n

De plus, les pi\u00e8ces int\u00e8grent des nouveaux \u00e9l\u00e9ments qui sont associ\u00e9s \u00e0 la c\u00e9ramique pour \u00eatre observ\u00e9e. Par exemple, les phrases c\u00e9l\u00e8bres qui sortent du mur et qui expliquent le concept inspirant chaque collection. L\u2019une d\u2019entre elles, \u00ab\u00a0Les modes passent, le style est \u00e9ternel\u00a0\u00bb, est une citation du couturier Yves Saint Laurent.\u00a0 Des codes QR accompagnent ces expositions avec les informations des s\u00e9ries pr\u00e9sent\u00e9es.<\/p>\n

Parmi les d\u00e9corations des pi\u00e8ces, un tableau original du peintre et sculpteur de Castell\u00f3n Juan Ripoll\u00e9s se distingue. C\u00e9d\u00e9 pour l\u2019occasion, il cohabite avec diff\u00e9rentes collections de marbres, comme Night Lux, Invisible Gold et Persian Onix.<\/p>\n

Le stand d\u2019APE Grupo met particuli\u00e8rement en avant le sens du toucher, avec des \u00e9l\u00e9ments qui invitent \u00e0 appr\u00e9cier les d\u00e9tails soign\u00e9s des azulejos, comme les reliefs de Re-use ou Naxos, les figures d\u2019origami qui habillent la s\u00e9rie Klen et les tissus regorgeant de nuances d\u2019Habitat.<\/p>\n

APE Grupo n\u2019a pas oubli\u00e9 le sens du go\u00fbt. Les visiteurs de l\u2019exposition peuvent \u00ab\u00a0tester\u00a0\u00bb la c\u00e9ramique pr\u00e9sent\u00e9e par la marque de Castell\u00f3n \u00e0 Cevisama avec une \u00e9dition limit\u00e9e de chocolats \u00e9labor\u00e9s pour l\u2019occasion avec le nom de ses nouveaut\u00e9s.<\/p>\n

Tout le parcours du stand, de plus de 350 m\u00e8tres carr\u00e9s d\u2019exposition, est agr\u00e9ment\u00e9 de musique pour \u00e9veiller le sens de l\u2019ou\u00efe : depuis des compositions classiques, qui harmonisent les marbres Calacatta ou Golden Black, aux chansons de blues am\u00e9ricain dans lesquelles APE Grupo s\u2019est inspir\u00e9 pour concevoir la collection Tennessee.<\/p>\n

The Perfect Mix<\/h4>\n

L\u2019entreprise de c\u00e9ramique a r\u00e9parti son espace en six sens. Le sixi\u00e8me fait r\u00e9f\u00e9rence \u00e0 l\u2019intuition et garde un lien avec le concept de \u00ab\u00a0The Perfect Mix\u00a0\u00bb qu\u2019APE Grupo met en valeur et qui explique comment les diff\u00e9rentes collections et produits de la marque de Castell\u00f3n sont capables de se combiner entre elles avec des r\u00e9sultats surprenants.<\/p>\n

En misant fermement sur un stand conceptuel et innovant, APE Grupo \u00ab\u00a0met en valeur le propre produit, avec une image, un design et une grande mise en sc\u00e8ne, en comptant sur une \u00e9quipe de design en Espagne et en Italie qui travaille sans rel\u00e2che pour \u00e9mouvoir \u00e0 travers la c\u00e9ramique. Nous concentrons nos efforts vers la diff\u00e9renciation\u00a0\u00bb, a affirm\u00e9 Jos\u00e9 Miguel Pellicer, CEO d\u2019APE Grupo.<\/p>\n","protected":false},"excerpt":{"rendered":"

La c\u00e9ramique s\u2019observe et se touche, mais \u00e0 pr\u00e9sent, elle se sent, s\u2019\u00e9coute et se savoure. APE Grupo est parvenu \u00e0 \u00e9veiller tous les sens avec une mise en sc\u00e8ne originale des nouvelles collections pr\u00e9sent\u00e9e \u00e0 Cevisama avec le stand #6Senses. Elle l\u2019a r\u00e9alis\u00e9e en combinant le produit avec diff\u00e9rents \u00e9l\u00e9ments qui stimulent la vue, […]<\/p>\n","protected":false},"author":3,"featured_media":4326,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[82,8],"tags":[],"class_list":["post-4122","post","type-post","status-publish","format-standard","hentry","category-collections","category-non-classifiee"],"acf":[],"yoast_head":"\nAPE Grupo \u00e9veille les sens de la c\u00e9ramique - APE GRUPO<\/title>\n<meta name=\"description\" content=\"APE Grupo est parvenu \u00e0 \u00e9veiller tous les sens avec une mise en sc\u00e8ne originale des nouvelles collections pr\u00e9sent\u00e9e \u00e0 Cevisama.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"APE Grupo \u00e9veille les sens de la c\u00e9ramique - 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